Bringing iconic product to a new global audience

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Asked to pivot Osprey as a product centric company, to a unique and consumer-driven brand with a marketing roadmap for the next 3 years...‘The Outdoor Beckons’ was born – a multi-campaign brand platform, nimble, scalable and modular, with an eye on the general intellectual, moral, and cultural climate – it’s bold design treatment and striking imagery offers a refreshing, contemporary approach within the outdoor category.

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_{A new way of activation for Osprey to engage our diverse audience…inspiring more adventure…in all of it’s classic and modern forms. Cutting edge strategy, visuals with attitude, and a shared experience created a fresh journey for everyone – Gary Burnand, Head of Marketing / DTC – Helen of Troy llc.}

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