Curio Brand Platform
Clarks Originals
Brand Strategy

“Our 'agency of record' just doesn’t get us.”


Enter the 'Curio' brand platform; a three-year curated series of brand and product stories we told through the eyes and voices of an uncommon panel of tastemakers respected for their editorial output and opinion. All touch-points focused on communicating the brand's long heritage of craftsmanship and innovation.

The integrated platform gave opportunity for the Clarks Originals to resonate with their intended consumers for longer than trends allow, permitting campaigns, social, digital, print, and retail to connect and grow – globally.

Clarks Originals has a certain personality, a warmth, a feeling of reliable humanity, something that is an extension of your own skin. They got under that skin to mirror those feelings through their work – Chris Law Clarks Originals / VP of Design

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