As long-time trusted brand guardians, we provide acute cultural and strategic insight.

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With a ‘best-in-class’ creative approach, it’s been cited as fundamental to New Balance’s successful positioning and growth, within lifestyle and performance sectors, through pivotal global work across the entire brand spectrum.

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14 years strong...it was only natural to be asked to refresh the New Balance brand and develop their most comprehensive guidelines to date.

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With the help of our network and friends at Studio Drama, a new rigorous layout system allowed for flexibility but consistency when designing for multiple markets, creating a robust and easily adoptable company-wide communication and graphic system that unifies the brand - including but not limited to internal departments and regions, external creative partners, and product lines - under a shared set of creative and strategic principles.

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_{Pure and simple, they are best-in-class, bringing a brand to life and closer to culture like no other agency can – Ian Fitzpatrick - Global Brand Director / New Balance}‍